How do you intend to use the four areas of the
media theoretical framework to communicate meaning and meet the requirements of
your chosen brief?
Product 1
For my print products, I intend to use the magazine masthead ‘Fix’ to correspond with the magazine’s memorable sell line: ‘Your Monthly Dosage of Film’. Reminiscent of action movie posters and movie magazines such as Empire, the bold typography I use on the front pages and contents pages will draw in my 16-25 media literate audience and establish brand identity. To conform to Richard Diar’s Star theory, my models will possess a unique and memorable identity and will be facing the camera in direct mode of address. Additionally, to reflect today’s more liberal zeitgeist and broaden representation, I will dress my female model in a masculine costume with ripped jeans and a Gothic oversized t-shirt. On the second cover, my male model will have a feminine touch to his clothing, with a lighter colour scheme to his waistcoat and shirt that will complement longer feminine hair. This means that both genders will be engaged in reading my magazine as they will equally be represented. Furthermore, to fulfil the brief’s requirement for intertextuality and to produce for a media-literate audience, I will include rich intertextual references to films, television, and music such as David Bowie’s 'Ashes to Ashes' and Alicia Key’s 'This Girl is on Fire' across the print products.
Product 2
On the website, I intend to include articles interviewing movie stars to reflect film journalism conventions. These articles will be rich with content to engage a middle-upmarket explorer audience but will also be accompanied by large photographs of the interviewed stars to hold a younger audiences’ attention. Additionally, to enable different forms of interaction on my website, I will include a 30 second teaser video for an up-and-coming movie release accompanied by a short behind-the-scenes video. To embrace Jenkins fandom theory, I will include competitions on the website and opportunities for film fans to share their views on different cinematic topics. I will also include intertextual references to Shakespearian Literature and the Grimms-Disney fairytale 'Snow White' in an article named ‘Favourite Movie Location Picks’, as I believe a middle-upmarket audience would be familiar with these products. I also intend to use a dark colour scheme for the website to mimic streaming site semiotics, which I encountered during my research, such as Netflix’s black and red aesthetic.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?
Using the same typography for the masthead and
cool, dark colour scheme, I aim to link my media products through establishing
a strong, impactful brand identity. The magazine’s sell line, ‘Your Monthly
Dosage of Film’, will be represented on the website’s home page and
additionally there will be an option to subscribe to the print editions on the
website. For digital convergence, I will use a call to action on at least one
of my film magazines through placing a QR code on the front cover. As well as
inserting the website’s address at the top of each front cover and contents page,
the cover stars on each edition will be featured in interviews on the website as
a form of synergy. Additionally, the competitions mentioned within the contents
pages will be available to enter through a lightbox feature on the website,
enabling audience interactivity.
WEBSITE:
PLEASE EXAMINE THE HOME PAGE AND FEATURES PAGE. THE CONTACTS PAGE IS AN EXTRA PAGE I DECIDED TO MAKE.
Home | Official Flix Mag (angelinaklein373.wixsite.com)
There sometimes is an error with formatting the layout for different devices. If this is a problem for your device, I have attached below what each page is intended to look like:
HOME PAGE:
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